Mobile Applications
iOS and Android, native or cross-platform depending on what the app actually has to do rather than what's fashionable.
Consumer apps, including our own in both stores. Internal apps for people who don't work at a desk — field service, delivery, warehouse, retail floor — where the real constraints are gloves, sunlight, patchy signal and a device that has to survive the shift.
We ship, and then we keep shipping: store review, OS releases, device fragmentation and the long tail of maintenance are part of the job, not a surprise afterwards.